Privacy Policy – 7cgame

1. Introduction and Scope

This Privacy Policy ("Policy") applies to 7cgame ("we", "us", "our"), the operator of the online casino and sports betting platform accessible at 7cgame.club and any associated sub-domains, mobile interfaces, or applications (collectively, the "Platform" or "Services"). It applies to all users of the Platform, including registered account holders and unregistered visitors.

7cgame is committed to protecting the personal information of its users. This Policy describes what personal data we collect, the purposes for which it is used, the circumstances under which it may be shared, the security measures in place to protect it, and the rights available to you as a data subject. Reading this Policy in full before using our Services is recommended. This Policy should be read in conjunction with our Terms & Conditions and Responsible Gaming Policy.

2. Information We Collect

2.1 Information You Provide Directly

When you register an account, use the Services, contact support, or respond to communications from 7cgame, we may collect the following categories of personal information:

• Identity data: Full name, date of birth, CNIC number or other government-issued identity document details provided during account verification;
• Contact data: Email address, Pakistani mobile number (03XX format), and any correspondence you send us;
• Financial data: Payment method details including JazzCash or Easypaisa mobile wallet numbers, bank account references, and transaction records. Full card numbers are not stored by 7cgame — card payment processing is handled by certified third-party processors;
• Account credentials: Username and hashed password (passwords are never stored in plain text);
• Responsible gaming data: Self-exclusion elections, deposit limit settings, and session timer preferences.

2.2 Information Collected Automatically

When you access the Platform, certain technical data is collected automatically, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser version;
• Pages visited, session duration, and navigation patterns;
• Game activity logs, bet history, and transaction records;
• Cookie identifiers and similar tracking technologies (see Section 6).

3. How We Use Your Information

7cgame uses personal data collected from users for the following purposes:

• Account management: Creating and maintaining your 7cgame account, verifying your identity, and processing account-related requests;
• Service delivery: Enabling access to games, processing deposits and withdrawals, and providing customer support;
• Security and fraud prevention: Detecting and investigating unauthorised access, suspicious transactions, and potential violations of our Terms & Conditions;
• Regulatory compliance: Meeting anti-money laundering (AML), know your customer (KYC), and other applicable regulatory obligations;
• Responsible gaming: Monitoring account activity for indicators of problem gambling and administering player-set limits and self-exclusion elections;
• Platform improvement: Analysing usage data to improve the performance, design, and features of the 7cgame platform;
• Marketing communications: Sending promotional offers and platform updates to registered users who have not opted out. You may opt out of marketing communications at any time via your account settings or by contacting support.

4. Legal Basis for Processing

7cgame processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform our obligations under the Terms & Conditions, including account management, payment processing, and game service delivery;
• Legal obligation: Processing required to comply with applicable regulatory requirements, including AML obligations and age verification;
• Legitimate interests: Processing necessary for fraud prevention, platform security, and improving our Services, provided such interests are not overridden by your rights;
• Consent: Processing for optional activities such as marketing communications, where your explicit consent has been obtained and can be withdrawn at any time.

5. Data Sharing and Disclosure

7cgame does not sell your personal data to third parties. We may share your personal information with the following categories of recipients in the following circumstances:

• Payment processors: Payment service providers (including JazzCash, Easypaisa, and card networks) receive the minimum data necessary to process your transactions. These processors operate under their own privacy policies and contractual data protection obligations;
• Game providers: Third-party game studios may receive pseudonymous session identifiers necessary to deliver game functionality. They do not receive your full identity or payment data;
• Verification services: Identity verification providers may receive identity document data when KYC procedures are required;
• Regulatory and law enforcement authorities: We may disclose personal data where required by applicable law, court order, or regulatory direction, including reporting suspicious financial activity in accordance with AML obligations;
• Corporate transactions: In the event of a merger, acquisition, or business sale, personal data may be transferred to a successor entity subject to equivalent privacy protections.

6. Cookies and Tracking Technologies

7cgame uses cookies and similar technologies to operate and improve the Platform. Cookies are small data files placed on your device when you visit the Platform. We use the following categories of cookies:

• Essential cookies: Required for the Platform to function — including session authentication, load balancing, and security tokens. These cannot be disabled without impacting platform functionality;
• Analytical cookies: Used to collect anonymised data on how users interact with the Platform, enabling us to identify and address performance issues and improve the user experience;
• Functional cookies: Used to remember your preferences such as language settings and recently played games.

You may configure your browser to refuse cookies or to alert you when cookies are set. However, disabling essential cookies may prevent you from logging in to your 7cgame account or using certain features of the Platform.

7. Data Retention

7cgame retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, and operational requirements. Specific retention periods include:

• Account and identity data: retained for the duration of the account relationship and for a minimum period thereafter as required by applicable law;
• Transaction and financial records: retained for a minimum of five years following the relevant transaction in accordance with AML record-keeping requirements;
• Communication records: retained for a minimum of two years from the date of the relevant communication;
• Technical logs: retained for a period of up to twelve months for security and fraud analysis purposes.

Following the expiry of applicable retention periods, personal data is securely deleted or anonymised.

8. Data Security

7cgame implements appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. Key security measures in place include:

• SSL/TLS encryption for all data transmitted between your device and the 7cgame servers;
• Industry-standard hashing of all account passwords — passwords are never stored in plain text;
• Two-factor authentication available for all registered accounts;
• Access controls limiting internal data access to authorised personnel on a need-to-know basis;
• Regular security audits and vulnerability assessments of platform infrastructure.

Notwithstanding these measures, no internet transmission or electronic storage system is completely secure. You are responsible for maintaining the security of your account credentials and for reporting suspected unauthorised access to 7cgame immediately.

9. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 7cgame:

• Right of access: You may request a copy of the personal data we hold about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations;
• Right to restriction: You may request that we restrict processing of your personal data in certain circumstances;
• Right to object: You may object to processing based on our legitimate interests, including direct marketing;
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the 7cgame support team via live chat or email at [email protected]. We will respond to verified requests within 30 days. Identity verification may be required before we process a data rights request.

10. Children's Privacy

The Services offered by 7cgame are strictly intended for adults aged 18 years and over. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the 7cgame platform, please contact us immediately at [email protected].

11. Third-Party Links

The 7cgame Platform does not contain links to external third-party websites as part of its standard content. Where third-party services are integrated (such as game providers or payment processors), those services operate under their own privacy policies. 7cgame is not responsible for the privacy practices of third-party service providers beyond the contractual data protection obligations we impose on them.

12. Amendments to This Policy

7cgame reserves the right to amend this Privacy Policy at any time. The current version will always be published on this page with an updated "Last updated" date. Where amendments are material, registered users will be notified by email. Continued use of the Services following the effective date of any amendment constitutes acceptance of the revised Policy. If you do not agree to the amended Policy, you should discontinue use of the Services and close your account.

13. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 7cgame, please contact us through the following channels:

• Live Chat: Available 24/7 on the 7cgame website in English and Urdu
• Email: [email protected]

We aim to respond to all privacy-related enquiries within five business days. Formal data rights requests will be processed within 30 days of identity verification.